Despite what you’ve been hearing, multi-material carbon-composite metalwoods isn’t a breakthrough technology anymore; we’ve been doing it for 12 years.
Back in 2004, we introduced golf’s first multi-material, carbon-composite metalwood body in our ERC Fusion driver. It was likewise a breakthrough in 2006 when we developed the first composite crown, for our X-18 driver.
Don’t get us wrong, carbon-composite is a valuable technology, but be aware that it isn’t so new, and that Callaway has more than a decade of experience with it, making us the clear leader in its application in golf equipment (our latest iteration can be found in our Great Big Bertha driver, which has drawn sensational reviews by consumers and Tour pros alike).
Here’s a look back to 2014, when we captured footage of our R&D team molding a carbon composite crown for our Big Bertha Alpha 815:
— Callaway Golf (@CallawayGolf) October 23, 2014