As most of you know (hopefully) by now, Callaway and Boeing worked very closely to create the XR 16 driver and fairway woods. What you might not know is that the people who appear in the 60-second television commercial are actual employees of Callaway and Boeing (aside from the professional golfers of course).
Digital Content Editor AJ Voelpel (who is no stranger to a camera) isn’t letting the airtime go to his head: “When I joined Callaway a few years ago, I knew I was going to be in front of the camera,” Voelpel said. “But a national commercial? That was a pleasant surprise, even if it was for less than a second haha. But it’s been fun getting texts from friends and former co-workers who spotted me with their eagle eyes.”
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When asked how it feels to make his TV debut, Social Media Manager Chad Coleman said, “It feels pretty good, ya know? And I must have done a great job because I got twice the amount of airtime as AJ. No but in all seriousness, it was super cool that they included us. We’re always collecting content behind-the-scenes so you could imagine how exciting it was for us to get the nod.”
— Bryan Bros Golf (@bryanbrosgolf) February 14, 2016
Also making their debuts were SVP of R&D at Callaway Golf, Dr. Alan Hocknell (left) and Senior Manager of R&D for Woods, Evan Gibbs (right), who received the most face time during the segment. “It’s always funny when there are about a dozen people with lights and cameras and they say ‘just act natural,’” Gibbs said.
Callaway engineers Chris Nuñez (left) and Dominic LeBlanc (right) gave dramatic performances in their brief but effective roles, and were amazed at how much filming goes into making such a short scene. “We had to have collected more than five minutes of footage, but only a second was used,” Nuñez said.
We can’t forget about our friends at Boeing.
Sarah Gordon is the actual receptionist at Boeing Headquarters and thus received the only speaking role in the ad.
Boeing Engineers making their TV debuts include: Adam Clark (back right), an aerodynamics engineer and flight sciences expert; Harrison Chau (middle left), a systems engineer and airplane configuration and integration expert; Dr. Jeffery Crouch (back left), who specializes in aero flow physics and flight sciences; and Wayne Tygert (front right), who was the chief project engineer for the Boeing 787 Dreamliner. We’re guessing the table below makes up the smartest group of humans to ever appear in a golf television commercial (don’t fact check us, though).
If you haven’t seen the commercial yet, check it below:
Agency: Taco Truck Creative
Director: Marcello Petrella
Production Company: Fellow