Callaway Golf does social media content better than anyone in golf, and we’re on the short list of the best social brands period. Chad Coleman is our man behind the innovative, engaging, and entertaining content that you see on Twitter, Instagram, Snapchat, and our other channels, and you probably know him better as “Hashtag Chad”.
Hashtag has been instrumental in our commitment to constantly interacting with golfers, and making everyone feel like they are right in the middle of all the action here at Callaway.
He’s on the Pirate Ship, with a big smile as always, to tell us how his role has evolved, how he covers events like this week’s Tour Championship on site, and why it’s so important to connect with golfers every day.
**Life on the Pirate Ship is a twice-weekly podcast series hosted by our SVP of Marketing, Harry Arnett, and CMP Correspondent, Amanda Balionis, and takes you inside the innovative world of the Callaway marketing team (AKA the Zoo Crew). You can expect special guests (i.e. Tour pros, members of the golf media) and/or a member of the Zoo Crew on each episode.
Subscribe to our podcasts on iTunes.