Our 10-minute docu-style short film, Golf Lives, is an unprecedented immersion into our brand through the eyes of an American rap legend – Brad Jordan (better known as Scarface).
The creative process started with a desire to showcase Callaway’s world of product performance an innovation. And there was no better way to do this than through the eyes of an unexpected and engaging character, and an intensely devoted golfer, like Scarface.
Sarah Rinaldi directed Golf Lives, and we could not be more proud of this content. Sarah is on the Pirate Ship to share all of the great stories and experiences that came from filming with the hip hop icon.
**Life on the Pirate Ship is a twice-weekly podcast series hosted by our SVP of Marketing, Harry Arnett, and CMP Correspondent, Amanda Balionis, and takes you inside the innovative world of the Callaway marketing team (AKA the Zoo Crew). You can expect special guests (i.e. Tour pros, members of the golf media) and/or a member of the Zoo Crew on each episode.
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