Chrome Soft is the ball that changed the ball, and Jason Finley (our Brand Management Director for Golf Balls) is THE guy to talk about all things Chrome Soft and Truvis. Jason is on the Show to discuss:
– Why this ball has been so incredibly successful (6:02)
– Why golfers love to play Truvis (10:56)
– How Truvis was created, and why it was almost scrapped at the very beginning stages (11:59)
**Life on the Pirate Ship is a twice-weekly podcast series hosted by our SVP of Marketing, Harry Arnett, and CMP Correspondent, Amanda Balionis, and takes you inside the innovative world of the Callaway marketing team (AKA the Zoo Crew). You can expect special guests (i.e. Tour pros, members of the golf media) and/or a member of the Zoo Crew on each episode.
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