How does a new golf club end up on the USGA conforming list? Our Head of R&D, Dr. Alan Hocknell, knows that better than anyone, and he joins us on The Show to explain:
– How the process works (5:40)
– Why we’ve become the leader in multi-material design (10:50)
– Why our industry-leading R&D team takes risks in the design phase (16:45)
**The PirateShip Show is a 3x weekly podcast series hosted by our SVP of Marketing, Harry Arnett, and CMP Correspondent, Amanda Balionis, and takes you inside the innovative world of the Callaway marketing team (AKA the Zoo Crew). You can expect special guests (i.e. Tour pros, members of the golf media) and/or a member of the Zoo Crew on each episode.