The Pirate ShipShow Ep. 34 – The Guy Behind Callaway’s Digital Content

Callaway does digital and social media better than anyone else in golf, and AJ Voelpel plays a huge part in how we engage with our audience. He manages all of our digital content, and when you see our amazing infographics, 360-degree GIFs, incredible photos from events like The Links at Petco, there’s a 100% chance that AJ is behind it.

We’re pumped to have him on the Show to tell us:

– How big the Links at Petco has become (5:45)
– Why AJ got out of traditional news journalism (7:30)
– Callaway functioning as a non-traditional news organization (12:30)
– Social media pet peeves (22:00)

**Life on the Pirate Ship is a twice-weekly podcast series hosted by our SVP of Marketing, Harry Arnett, and CMP Correspondent, Amanda Balionis, and takes you inside the innovative world of the Callaway marketing team (AKA the Zoo Crew). You can expect special guests (i.e. Tour pros, members of the golf media) and/or a member of the Zoo Crew on each episode.

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