The Callaway website crashed last week because so many people were going to our new GBB Epic page. It’s a great problem to have (we fixed it quickly, don’t worry!), and the first few weeks for Epic were unlike anything we’ve ever seen.
Our Digital Marketing Director, Randy Varela, has seen firsthand just how excited golfers are about our new drivers, and he’s on the show to discuss:
– What it was actually like when the site crashed
– How his team worked to make this the biggest launch in Callaway’s history
– Why we obsess about giving golfers the best info to make an informed decision
**The PirateShip Show is a 3x weekly podcast series hosted by our SVP of Marketing, Harry Arnett, and CMP Correspondent, Amanda Balionis, and takes you inside the innovative world of the Callaway marketing team (AKA the Zoo Crew). You can expect special guests (i.e. Tour pros, members of the golf media) and/or a member of the Zoo Crew on each episode.