Brands and Golf Games

Setting the course for your business or your department can be broken out simply enough. Here in ZooCrew central, I usually stick to the tried and true 3 step formula: Strategy, Structure (people or o…

Fired Up For Merion

We’re ready to dive into all the big Callaway stories for this week at Merion, starting with potential equipment news and how the course will play. To kick things off, we’ve got our Tour R…

Welcome To Odyssey Month!

It’s officially Odyssey Month in May and we’re going big with Drain patches, Twitter contests, and Office Putt of The Month! Over the next 30 days, we’ll be giving away tons of prize…

How Many Clubs Longer Will You Be?

If you’re thinking of doing a Callaway Custom Fitting any time soon, this weekend is perfect with our Club Up With X Hot Irons Demo Day offer. Now through April 30 (next Tuesday), hit your 6-iro…

Pro Picks: Honda Classic

Our Callaway staffers are hitting the ground running as we kick off the Florida Swing. Let’s get right to it. The Picks Harry Arnett (SVP, Marketing) Harry’s Picks: James Hahn, Freddie Jacobson,…

Club Experiment Prologue

Mention “equipment, fitting, instruction,” and “iconic location” in the same web log and golfers get very interested and extremely engaged. It’d be like mentioning “Shatner, Tribbles, Functional Phase…

The Great Experiment

I tried to get into the golf industry for a few reasons. First, golf was my passion and I knew I had to work in the industry somehow, someway. Second, I love watching Tour golf and followed the player…

RAZR Fit Xtreme In Stores Today!

It’s been an absolutely crazy day at Callaway Headquarters with the release of RAZR Fit Xtreme! You can shop for the driver and fairway woods in store today or at shop.callawaygolf.com. We could…

XBombs and the Zoo Crew

We like to call the Callaway marketing group “The Marketing Zoo Crew.” Sometimes people will call us “The Morning Zoo Crew” or just “The Zoo Crew.” A lot of people ask me about that name since it seem…

Engaging with our fans

“The world is changing.” I laughed out loud when my six year old daughter told me that the other day when I asked her why she no longer liked Golden Grahams. It used to be her favorite cer…

RAZR Fit Wins On LPGA Tour

RAZR Fit Adds To Incredible Season With LPGA Win The RAZR Fit Driver picked up yet another big win on Sunday with an LPGA Tour victory at the CME Group Titleholders. The driver earned a two-shot win a…