The Story:

Our 10-minute docu-style short film, Golf Lives, is an unprecedented immersion into our brand through the eyes of an American rap legend. Brad Jordan’s (aka Scarface) career in music spans three decades, throughout which he’s collaborated with Tupac, Jay Z, Nas and influenced every great modern MC. At Callaway, we also know him as a passionate golfer who, when not in the studio or on the road, works on his game daily.

 

The film’s creative process started with a desire to showcase Callaway’s world of product performance and innovation. We share many stories with our customers, but were eager to capture one narrative spanning our product technology, the benefits of custom fitting, and all-out passion for the game. There was no better way to do this than through the eyes of an unexpected character.

 

With his intense devotion to the sport, Brad is the perfect golfer to help share our story with the world. Throughout the film, we see him in his natural habitat, the studio, working on his 12th solo record. We then bring him to Callaway for a custom fitting, a tour of our R&D lab, and a guest spot on Callaway Live. In the last act of the film, we meet Brad back in his hometown, Houston, TX, to witness the unboxing of his custom clubs and a return to his home course where he puts them to use.

 

We hope you enjoy the film as much as we enjoyed the experience of creating it.

His Equipment:

DRIVER: GREAT BIG BERTHA

FAIRWAY WOOD: BIG BERTHA ALPHA 816

HYBRID: APEX

IRONS: APEX CF 16

WEDGES: MACK DADDY PM-GRIND

GOLF BALL: CHROME SOFT

Listen to our Exclusive Podcast¬†With “Golf Lives” Director Sarah Rinaldi Below:

#GolfLives

EXPLORE OUR OTHER UNIQUELY AWESOME CONTENT SERIES: