We’re doing things a little differently this year with our commemorative April Major medallions. Why, you might ask? Well lemme explain…
As many of you know, there’s no game (er, sport) in the world that connects people like ours. And there’s no brand that strives to be a major connector like Callaway.
It’s the very foundation for how we build our business and content. For example:
– Our Golf Lives platform introduced hip hop legend Scarface to former NFL star RB Arian Foster. Both are diehard golfers (Scarface plays over 200 rounds a year) and both reside in Houston. Now they’re regular playing partners.
– Callaway Live gets inside the minds of some of the world’s foremost business leaders (i.e. Apple SVP Eddy Cue, former Ford Motor Company CEO Alan Mulally, Chipotle CEO Brian Nichols, among many others) and their relationships to the game. We organically activated our relationships with them through Tour players, product initiatives, and recruiting more guests for Callaway Live.
– Callaway Create allows us to hand pick social creators from outside the golf industry that inspire us and collaborate on unique ways to showcase our products. This program has led to several creators either taking up the game or working with other creators to collab on different projects.
I could go on but I don’t want to be completely sidetracked to the matter at hand here. In thinking of what would be a fresh way to spice up the limited edition medallions this year, we took a similar page from our Callaway Create playbook and listed off a few people/groups that are doing cool, inspiring things.
Sugarloaf Social Club is one of those groups. I’ve followed them for a long time and respect the passion of their network of loyal followers. Ian and Harrison, the SSC founders, are connectors, much like we are. In addition to constant communication among their base, they organize outings throughout the year as well. So a way to partner up was always in the works, we were just waiting for something to stand out.
One of their logos is a riff on a pimento cheese sandwich, so it became a no-brainer to collab with them on the first major coin of the year. Here it is below…
We might be a bit biased but we’re thrilled with the way these came out.
How can you get one? We’ll be giving away a bunch of these throughout the week on social, so make sure you’re following along on our channels, as well as Sugarloaf’s Insta feed.