We recently collaborated with Whalebone Magazine, an authentic lifestyle media brand based in New York, to produce The Golf Issue. And we are darn excited for you to check it out!
If you’re not familiar with Whalebone, they’re known for many things, including an award-winning quarterly publication, creating submerssive digital/social experiences, hosting first-rate events (see below for more on that), and producing high-quality apparel.
In a partnership with the fine folks from @callawaygolf we created a limited-edition Golf Issue of @whalebonemagazine. And for giggles we rolled out a full collab of new Whalebone x Callaway items such as: balls, hats, bags, clubs, and shirts. It’s all real nice because we’re thinking a few people still like real nice things. The site should help get it to your mailbox. Big thank you to @walteriooss, @supermenschshep, @benjiweatherley, @katiekearney, @iration, @themichellewie, @brendon_thomas, and Chubbs Photo: An extremely talented golfer #whalebone #thegolfissue #anyoneseenmyball
We targeted a collab with them specifically because they are the tastemakers of print publications at the moment. Their creative and artistic flavor is second to none and their vibe is as positive as it is authentic. In other words, they share the same exact ideals as we do at Callaway.
The Golf Issue radiates approachability unlike anything seen in a golf publication before. There’s a fantastic balance that both the most avid golfer and those just getting into the game could relate to. It’s highly visual, void of ads and is full of surprises. If you don’t believe us, click on the book below and dive in!
If you’d like to order one of the limited edition print issues and/or gear (it’s all gonna go pretty, pretty, pretty fast), click here!
And since there are limited magazines released per year, Whalebone hosts a shindig to celebrate each issue. Ours took place at the U.S. Open just down the street from Shinnecock.
Here’s photographic evidence (all photo credit goes to Ian Cooke)…