If you asked Callaway employees about the company’s values they’re most proud of, chances are you’d receive one of three answers: superior products, unmatched service and charity. And while we rarely take ourselves too seriously, no one messes with those core ideals.
Military support, in particular, has always sat atop our charitable causes. One of the ways we extend support throughout the year is through our Warrior Club Fittings; a partnership with the PGA TOUR and Birdies for the Brave where we fit two injured U.S. military at PGA TOUR events around the country. It’s an initiative we’re extremely passionate about, and this week we held one our best fittings ever at The Tour Championship.
Our two Warriors in Atlanta were Kyle Butcher and Billy Paul – both U.S. Army veterans. This was our 13th Warrior Fitting event of the year, and to date we’ve fit over 110 Warriors into new Callaway clubs.
Their day started on our Callaway Tour Truck, where Sr. Technician, Kevin Napier, showed them the equipment and tools that they use to help get Tour players dialed in at every PGA Tour event.
Afterward, we took them down to the range, and before they got started with their fittings, we presented them with a $50,000 donation to Birdies For The Brave in support of the Special Operations Warrior Foundation!
Kyle and Billy both hit balls RIGHT NEXT TO the 30 best players on Tour this year, with hundreds of fans and media watching behind them. Intimidating? Get real. Both veterans put on a stripe show and even drew looks from players warming up.
They were both fit into Rogue Woods, Rogue Irons, and an Odyssey Putter….and for the wedges we surprised them with our new Mack Daddy 4 Tactical Wedges.
Mack Daddy 4 Tactical is in stores now and a portion of the proceeds from these wedges will be donated to Birdies for The Brave. We’re proud to support the military through outstanding programs like Birdies For The Brave and Bunkers in Baghdad.
And now we’re excited to offer 15 percent discounts on Callaway purchases to all military. For more info on all of these initiatives, please visit our Callaway Military Appreciation Page.