We hold ourselves to the exceptionally high standards set by Ely Reeves Callaway, a visionary who powers our passion for developing revolutionary products, like our newest golf ball. This innovative design will set a new standard for distance-enhancing performance, a ball so singular and special that there’s only one name worthy of stamping on its cover…ERC Soft.
What do I need to know about ERC Soft? This ball is an extraordinary achievement: it’s incredibly long AND it’s designed for soft feel, and increased control around the green.
How did you do that? This is an exceptionally high level of performance for a distance ball, and it’s made possible by our groundbreaking new Hybrid Cover. The incredibly soft multi-material cover promotes fast ball speeds for long distance through the bag, and great feel. And around the green it’s engineered to create noticeably higher spin for excellent control, allowing you to play aggressively on approach shots and in your short game.
What else stands out about this ball? It’s loaded with groundbreaking technologies, including our largest Graphene-infused Dual SoftFast Core, an innovative technology we introduced las year in Chrome Soft. The high tech core maximizes compression energy for extremely fast ball speeds, while also promoting low spin off the driver and high launch for longer distance.
And what are these lines on it? We’ve introduced NEW patented Triple Track Technology that utilizes Vernier Acuity Precision, the same visual technology used to land planes on aircraft carriers. Triple Track Technology helps to improve alignment compared to a regular side stamp alignment aid.
I want this! When can I get it? ERC Soft is available online and at retailers around the country starting on 2/8.
